Target unwanted discoloration without the use of hydroquinone. Hoo Haa Brite Lotion helps to eliminate P.I.H. – post inflammatory hyperpigmentation. This unappealing discoloration can be caused by friction, waxing, and the use of deodorants. Our dual-action brite lotion alleviates itchy, dry skin and unwanted irritation that is associated with intimate brightening. Use daily for overall body care.